From the "three-foot counter" to the market value of 100 billion: a business legend about trust and efficiency
JD.com is the ultimate representative of "quality and speed" of Chinese e-commerce. Liu Qiangdong, who started in Zhongguancun, Beijing, has engraved "genuine licensed goods" and "customer first" into the company's DNA from the beginning of its establishment. Through the difficult choice of self-built logistics, which seemed to be "asset-heavy" at the time, JD.com successfully built competitive barriers that were difficult for other platforms to reach. In just two decades, JD.com has grown from an offline store with only a few employees to a Fortune Global 500 company with more than 400,000 employees (most of whom are front-line logistics employees) and an annual revenue of more than one trillion yuan. Its rise is a unique path that firmly believes in long-termism and drives experience upgrades with infrastructure investment.

The "Ten Sections of Sugarcane" theory and the integrated supply chain: visible goods, invisible systems
JD.com's success lies not only in its front-end websites and apps, but also in its back-end complex and efficient supply chain system. Liu Qiangdong's theory of "ten sections of sugarcane" divides the value chain of the consumer goods industry into ten links: creativity, design, manufacturing, pricing, marketing, trading, warehousing, distribution, after-sales and finance. JD.com's strategy is to eat up the longer links such as "trading, warehousing, distribution, and after-sales" and create value through deep intervention. This has given rise to JD Logistics, the world's leading company with more than 1,500 warehouses and hundreds of thousands of delivery workers, and its distributed network of "storage instead of transportation" has reduced the average delivery time in China to hours. The system's resilience during the pandemic is a testament to its strategic value as a social infrastructure.

From retail to "helping with reality": a leap forward in technology-enabled industries
Today's JD.com has long gone beyond the scope of an online retail company. It systematically opened up its technical capabilities (such as supply chain management, artificial intelligence, big data, and cloud computing) honed in retail and logistics to the outside world, transforming it into a supply chain-based technology and service enterprise. JD Cloud, JD Industrial, JD Health and other businesses are empowering efficient and digital supply chain capabilities to the real economy fields such as manufacturing, agriculture, rural industry and medical health. This strategy of "helping reality with reality" provides a full set of Chinese solutions from theory to practice for the digital transformation of traditional enterprises around the world.

Is your business thinking about these questions?
1. How do you find the best balance between ensuring the ultimate customer experience and controlling the complexity of your operations?
2. When the "asset-light" model is prevalent, how can you decide and successfully manage the necessary "asset-heavy" strategic investments?
3. How to design a supply chain and organizational system that can efficiently serve both consumers (To C) and corporate customers (To B)?
4. How does corporate culture transform from the founder's personal philosophy to the conscious actions of hundreds of thousands of front-line employees (especially logistics employees)?
5. How to adhere to and strengthen the core brand mentality of "quality and trust" in the fierce competition on the platform?

What to learn from JD.com?
From offline agents to online retailers to supply chain technology service providers, what key strategic choices has JD.com experienced? What kind of vision and calculation is behind the "big gamble" of self-built logistics? In the iron triangle of "cost, efficiency, and experience", how does JD.com's management philosophy and execution system work? This study will take you deep into the Internet giant with the deepest genes of the "real economy" and explore the underlying logic of building a business moat.

A comprehensive interpretation of JD.com's success from the following six dimensions:
1. Self-operated model and quality control: Learn how JD.com builds the cornerstone of consumer "trust" through the integration of procurement and marketing.
2. Self-built logistics and integrated supply chain: Analyze the evolution path of JD Logistics from cost center to efficiency engine to open platform.
3. Technology-Driven Retail and Logistics Operations: Learn how AI, big data, and automation technologies are implemented in massive orders and complex warehousing.
4. Implementation of "customer first" corporate culture: explore how values penetrate huge organizations and directly reach the service terminals of delivery brothers.
5. Strategic extension from To C to To B: Learn how JD.com reuses consumer-side capabilities to enterprise services and opens up the second growth curve.
6. Rural Revitalization and Industrial Empowerment Practices: Insight into how JD.com uses its supply chain to fulfill its social responsibilities and create new business opportunities.

1. Zero-distance touch of the "Asia No. 1" smart benchmark
    We visited JD.com's Asia No. 1 intelligent logistics park and witnessed how highly automated three-dimensional warehouses, earth wolf robots, and intelligent sorting systems work together.
    Visit the exhibition hall of JD.com Group's headquarters to systematically understand its complete business ecological layout from retail to technology, from supply chain to health.

2. Meet strategists and frontline commanders face to face
    Senior managers from JD.com's strategy, supply chain or technology research and development departments were invited to share behind closed doors to reveal their infrastructure investment decisions and digital transformation logic.
    Communicate with the regional operation manager of JD Logistics to gain front-line practical experience in the daily management of ultra-large-scale logistics networks and the ultimate timeliness guarantee.

3. Immerse yourself in the atmosphere of innovation and headquarters in Beijing
    Arrange a visit to the Zhongguancun National Independent Innovation Demonstration Zone Exhibition Center to understand the background of China's scientific and technological innovation in the birth and growth of JD.com.
    Visit the Beijing Economic and Technological Development Zone and feel the economic vitality of the headquarters with the integrated development of high-end manufacturing and modern service industries.

4. Structured review and inspiration
    Every day, the instructor will guide the group to conduct discussions and reviews, combining what they have seen and heard with their own enterprises' supply chain optimization, customer experience improvement or digital transformation challenges.
    Finally, a preliminary action concept for enterprise supply chain reshaping or online and offline integration is formed.

Day 1: Decoding JD.com - Self-operated model and supply chain core
Morning: Camp opening and city tour
    Bus Classroom: Opening a tutorial to interpret the symbiotic relationship between Beijing as a science and technology innovation center and JD.com's "technology-oriented" culture.
    Visit Zhongguancun Exhibition Center: Review the development process of China's technology industry and understand the background of the rise of JD.com and other enterprises.
Afternoon: Go deep into JD.com's headquarters and logistics core
    Visit JD Group headquarters: Visit the corporate culture corridor, self-pickup cabinet and other facilities to feel its unique atmosphere that integrates Internet speed and industrial spirit.
    Theme sharing: "JD.com's Self-operated Model and Integrated Supply Chain Construction", systematically learn the complete logic of its quality control, inventory management and logistics network construction.
Evening: Seminar workshop
    Theme: "What does our customer experience rely on to protect and improve?" "Promote the deep internalization and collision of learning on the first day.

Day 2: Insight into intelligent manufacturing and the future - technology-driven and industrial empowerment
Morning: Thematic in-depth courses and visits (choose one of two)
    Option A: "Asia No. 1": Panoramic Application of Intelligent Logistics Technology". Dive into Asia's One Warehouse to explore how automation, robotics, and algorithms are reshaping modern warehousing.
    Option B: "JD Technology: From Retail Middle Office to Industrial Empowerment". Learn how technology sectors such as JD Cloud and Digital Technology productize internal capabilities to serve external enterprises.
Afternoon: Comparative visit to innovation ecology
    Benchmark enterprise visits (optional): Xiaomi Science and Technology Park ("Internet + Manufacturing" ecological chain model) or Lenovo Global Headquarters (an international model of Chinese technology companies) to compare and learn from the growth and organizational models of different technology companies.
    Theme exchange: Discussion with the executives of the visiting enterprises to discuss different paths for the integration of hardware, software and services.
Evening: Free communication and experience
    It is recommended to go to Sanlitun or the International Trade District on your own to experience the modern business vitality of Beijing as an international consumption center city.

Day 3: Integrating Strategies and Social Values – The Way to Sustainable Growth
Morning: Theme sharing and special business visits
    Theme sharing: ""Helping Reality with Reality": JD.com's Industrial Empowerment and Rural Revitalization Practice". Gain insight into its industrial supply chain, agricultural product upstream channels, and smart healthcare solutions.
    Experience and Visit: Visit JD Qixian Supermarket or JD Pharmacy to understand their new retail exploration that integrates online and offline.
Afternoon: Camp and prospects
    Closing ceremony: Summarize the itinerary next to the Olympic Park, and each group shares core gains and action insights.
    Future Outlook Exchange: Discuss the opportunities and challenges of enterprises under trends such as omni-channel retail, green supply chain, and industrial Internet.
At the end of the tour, transfer to Beijing Capital International Airport or Daxing International Airport.

We offer the following customized topics that can be flexibly combined or deepened according to your group's needs.

Module A: Benchmark JD.com's in-depth supply chain management and cost efficiency
Theme: "The Wisdom of Heavy Assets: Network Planning and Refined Operation of JD Logistics"
Content: 1. Review of strategic decision-making and analysis of key input nodes of self-built logistics. 2. Mathematical model and effectiveness of the design of "storage instead of transportation" of warehousing and distribution network. 3. How to manage inventory for million-level SKUs to achieve a balance between high turnover and low out-of-stock rate? 4. Case study: Extreme stress testing and response to supply chains during major promotions such as 618 and Double 11.

Module B: Benchmarking JD.com's omni-channel retail and user experience design
Theme: "Seamless Experience: JD.com's Online and Offline Integration Strategy"
Content: 1. How to coordinate omni-channel touchpoints such as JD Mall, JD Daojia, and JD stores. 2. Operation system and precision marketing based on the user life cycle (LTV). 3. How to design service systems such as "buy with confidence" to continuously improve customer trust and stickiness. 4. Workshop: Design a consumer experience blueprint for your brand that integrates online and offline.

Module C: Benchmark the construction of JD's technology center and industrial empowerment
Theme: From Tools to Platforms: The Road to the Commercialization and Commercialization of JD Technology
Content: 1. How can the technical middle platform of JD.com's retail and logistics support the rapid iteration of front-end business? 2. How JD Cloud, Intelligent Manufacturing Cloud, etc. translate internal best practices into standardized products. 3. In-depth analysis of industrial empowerment cases for different industries (such as industry, energy, transportation). 4. Explore how traditional enterprises can learn from the technical architecture ideas of Internet companies.

Module D: Beijing-Tianjin-Hebei Industrial Synergy and Northern Business Ecological Expansion
Theme: "Industrial Upgrading and Business Opportunities from the Perspective of the Capital Economic Circle"
Content: 1. Visit the logistics hub of Tianjin Wuqing E-commerce Industrial Park or Langfang, Hebei Province, to learn about JD.com's industrial layout in the integration of Beijing-Tianjin-Hebei. 2. Communicate with high-end manufacturing or modern agricultural enterprises in the region and explore the possibility of cooperation with digital supply chain platforms. 3. Seminar: "Business Ecological Characteristics and Entry Strategies in the North China Market".

We focus on providing in-depth and customized Chinese benchmarking research and business inspection services for global enterprises. With a deep understanding of China's industrial ecology and a rich network of top enterprise resources, we are committed to building a bridge between Eastern and Western business wisdom and industrial practice. Through the immersive learning of "on-site visit + executive dialogue + operational experience", it helps international management teams broaden their global vision, stimulate strategic inspiration, and explore cooperation opportunities.